Pizza Pi

A slice shop lives on personality. Pizza Pi is a New York-style slice shop in Civil Lines, near North Campus, and the brief, through OneFourSeven, was an identity for teenagers and young adults with a scientific take on pizza: maths and the lab meeting gritty New York.

The name already held the idea. Pi is the maths of a circle and pie is the food, so the identity plays in the space between them, treating slices as geometry and the slice-to-crust ratio as something worth caring about.

The colours were set from the start, so the work went into form. Early marks played with π and its curve. When the team wanted something more concrete, the next round borrowed the tried-and-tested silhouettes of pizzerias and gave them this angle. The result: a slice beside the name, Estd. 2024.

Green and red nod to Italy, home of the original pizza, and the tone stays playful. Coasters explain pizza words, staff polos read “From New York to New Delhi!”, and the whole system invites a nerdy curiosity about what makes the perfect slice.