12Branding & packaging
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A packaging redesign for Del Monte’s mayo range: Sandwich Spread, Veg Mayo, Tandoori Mayo and Lite Veg Mayo.
Each flavour gets its own colour, wrapped in a wavy pattern that runs right round the pouch. The names are set big in Akina, the small print in Neulis Sans, and the food sits on the front of every pack.
The launch posts put the old pack and the new one side by side, and Chef Vikas holds the new one up: made by chefs, loved by all.
Range
Four flavours, one family.
Pattern
A wavy pattern, drawn on a grid and coloured for each flavour, runs across every pouch.
Pouch and colour
The spouted pouch, measured out, and a set of colours for each flavour, with yellow, purple, black and white shared across the range.
Type
Akina for the names, Neulis Sans for everything else.
Launch
