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05Branding & packaging

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Discipline
Branding & identity, Logo design
Client
Gaurs Group
The Gaur Avakasa logo in white over a wall of copper fins

Gaur Avakasa is a new premium residential building from Gaurs Group. Avakasa is Sanskrit for space. The work was its identity: a mark, a wordmark, a palette and a logo animation.

The mark is two pairs of arcs rising from the ground to a single stem, with a sparkle above the fork. It was rebuilt from geometry on a 60-unit grid: quarter circles drawn from the two bottom corners, a four-unit stroke, the sparkle centred above.

In GAUR, the A carries a small tree. The colours come from the building’s copper-fin facade and the mark’s leaf green: Bronze Fin, Copper, Amber Glow, Avakasa Leaf and Limestone.

The animation grows the arcs out of the ground line, lifts the sparkle out of the fork and settles the lockup, then opens a screen of louvers onto copper fins as the logo turns white.

The Gaur Avakasa logo debossed in copper on a textured grey card
The logo in gold letters on a black sign above a building's glass entrance
The mark, two pairs of arcs meeting in a stem under a four-pointed sparkle, drawn over its construction circles and grid
The palette: the logo in white over the copper gradient, then Bronze Fin, Copper, Amber Glow, Avakasa Leaf and Limestone
The logo engraved in a brushed bronze plate
The Gaur Avakasa lockup in its colours, the mark in leaf green and the words in bronze, on Limestone

In collaboration with

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